PPC Test

When looking to fill a PPC specialist position, it's important to make sure that the candidate has the skills necessary to do the job. A PPC skills test can help ensure that the candidate is a good fit for the position.

  • What is a PPC skills test?

    Pay-per-click (PPC) skills tests are a form of assessment used by employers to determine whether individuals in their applicant pool demonstrate the skills needed in PPC marketing.

    To be an effective PPC marketer, individuals must have strong communication skills, the ability to think creatively and be adaptable. They also need to demonstrate logical thinking, an analytical mindset, and be competent with software such as Facebook and Google Ads.

    The PPC test is designed to evaluate candidates for these skills. The test is a timed assessment that requires candidates to answer multiple choice and scenario-based questions. The results can be used to filter an applicant pool down to the most suitable candidates for the position based on their skill and ability level.

Jump to a section on this page:

  1. What is a PPC skills test?
  2. What are the benefits of using the PPC skills test for pre-screening?
  3. How our test measures PPC skills
  4. PPC Test FAQs

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • What are the benefits of using the PPC skills test for pre-screening?

    When used as a pre-screening tool, the PPC test provides recruiters with a means of evaluating candidates in an objective and easy-to-administer way.

    Those working in PPC are tasked with creating, designing, and writing engaging adverts that convert potential customers into paying customers. PPC specialists need to write advertising copy, create landing pages and use the data generated from clicks to the landing page to optimize adverts making the relevant adjustments according to the data gained.

    This calls for a wide range of skills and aptitudes, many of which are difficult to assess from a resume or interview alone.

    Using a PPC test provides recruiters with a practical tool to evaluate candidates in their applicant pool on the skills required to be an effective PPC specialist.

    Those that perform well on the test are likely to have the skills needed to succeed in a role and can be progressed to the next stage of the process. Incorporating a PPC test in the recruitment process also provides a cost-effective way to shortlist candidates as recruiters focus their efforts on the most suitable candidates for the positions they have to fill.

    These data-driven decisions lead to hiring the most qualified candidates for the role based on their level of competence.

    The skills required to be successful in PPC are shared by many other roles. The PPC test would be a beneficial addition to the recruitment process for several roles:

    • Social media strategist
    • Social media manager
    • Marketing manager
    • Marketing assistant

More Job Skills Tests

How our test measures PPC skills

Test questions are designed to assess industry-specific technical skills, soft skills, aptitude and suitable personality dimensions. Our data-driven approach provides results that enable you to determine how suited a candidate is for the role.

Depending on the type of question, the format of the test may vary. Multiple-choice questions are used to measure aptitude, technical skills and soft skills, while agreement on a Likert scale assesses suitable personality dimensions. Skills tests ensure that candidates are being evaluated in a precise and impartial manner, their results demonstrating the true knowledge and potential of each test taker.

The characteristics required to become a PPC specialist were determined by looking at the skills and abilities listed in the US Department of Labor's O*NET database, which collects data from professionals in various fields.

O*NET is the largest database of its kind, providing detailed information about occupations and the requirements for each role.

Our team of I/O psychologists and psychometrics worked closely with subject-matter experts to create an extensive question bank that can be used to test multiple candidates. We also conducted rigorous field testing with a representative sample of candidates to ensure that the questions were reliable and valid.

Test scores are averaged together to give an overall score. The average score is compared to other candidates' scores to ensure there is no bias towards certain candidates.

Our PPC test is constantly updated and optimised to ensure the best experience and results.

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Validated

Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd

PPC Test FAQs

What are the main types of PPC?

In today's digital world, PPC is used in a wide range of online advertising. These include social media advertising, affiliate marketing, and price comparison website marketing. Re-targeting customers who have previously clicked through to a landing page but have not bought a product is also a form of PPC marketing used by many organizations.

Is PPC effective?

Many organizations use PPC to broaden their customer base and achieve their sales goals. The effectiveness of PPC depends on several factors.

A PPC campaign's effectiveness depends on the organization's overall aims, how the data is used during the campaign, and its follow-up processes.

Can I see what the test is like?

Yes, of course. You can try the test for free by signing up for a free trial.

Are these tests available in my plan?

We have a range of plans available. The difference between the plans is the number of test attempts permitted, not the type of tests. All our plans include our full test suite comprising all tests and all levels.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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