Marketing Analyst Test

It’s important to know that you’re making the right hiring decision for your team when recruiting a new marketing analyst. The marketing analyst test can ensure candidates have the skills needed to carry out the responsibilities of the role effectively.

  • What is a marketing analyst skills test?

    The marketing analyst skills test is an online multiple-choice test that can be administered early in the recruitment process to give objective insight into the skills and abilities of applicants.

    A marketing analyst is responsible for gathering insight into the marketing strategy of an organization, tracking the performance and cost of campaigns and recommending adjustments to better reach target audiences and meet budget lines.

    A marketing analyst skills test assesses the skills needed to perform these tasks to a high standard - including numerical aptitude and the ability to interpret written material, compile reports and communicate clearly.

Jump to a section on this page:

  1. What is a marketing analyst skills test?
  2. What are the benefits of using the marketing analyst skills test for pre-screening?
  3. How our test measures marketing analyst skills
  4. Marketing Analyst Test FAQs

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • What are the benefits of using the marketing analyst skills test for pre-screening?

    Recruiting for a marketing analyst using the information contained on CVs and application forms alone makes the process difficult, as many applicants will have similar levels of experience. It can be difficult to differentiate between credible candidates. Using a marketing analyst skills test for pre-screening allows your recruitment team to easily gather insight into the key skills needed to be successful.

    In their role, analysts need to effectively explore consumer behavior, conduct research into relevant market conditions and evaluate the activity of competitors to come to their strategy recommendations. The role is vital to the effective sale of products and services, so an early-stage online skills test adds peace of mind to the recruitment process.

    To ensure a high level of competency the test covers, at a minimum:

    • Numerical reasoning - to ensure applicants can deal with numbers and will be able to track marketing statistics and assist with insight for budget management.

    • Verbal reasoning - to evaluate whether candidates will be able to conduct research effectively, making necessary deductions and interferences from available information.

    • Adaptability - as market analysts need to be flexible in their approach, using their research into current performance to make recommendations on how the marketing approach can be adjusted or pivoted if necessary.

    • Communication - to make sure prospective employees will be able to communicate their analysis clearly and succinctly in a variety of contexts.

    Data on how candidates perform across these skills can be used as an invaluable tool for making objective hiring decisions - removing any unconscious bias - allowing the top applicants to advance to interview and ensuring the strongest candidate is offered the vacant role.

    This test could be used to hire:

More Job Skills Tests

How our test measures marketing analyst skills

Test questions are designed to assess industry-specific technical skills, soft skills, aptitude and suitable personality dimensions. Our data-driven approach provides results that enable you to determine how suited is a candidate for the role.

Depending on the type of question, the format of the test may vary. Multiple-choice questions are used to measure aptitude, technical skills and soft skills, while agreement on a Likert scale assesses suitable personality dimensions. Skills tests ensure that candidates are being evaluated in a precise and impartial manner, their results demonstrating the true knowledge and potential of each test taker.

The characteristics required to be a marketing analyst were determined by looking at the skills and abilities listed in the US Department of Labor’s O*NET database, which collects data from professionals in various fields.

O*NET is the largest database of its kind, providing detailed information about occupations and the requirements for each role.

Our team of I/O psychologists and psychometrics worked closely with subject-matter experts to create an extensive question bank that can be used to test multiple candidates. We also conducted rigorous field testing with a representative sample of candidates to ensure that the questions were reliable and valid.

Test scores are averaged together to give an overall score. The average score is compared to other candidates' scores to ensure there is no bias toward certain candidates.

Our marketing analyst test is constantly updated and optimized to ensure the best experience and results.

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Validated

Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd

Marketing Analyst Test FAQs

What technical abilities are useful in marketing analysis?

Marketing analysts will benefit immensely from being familiar with digital marketing software such as Facebook Ads, Google Ads and Google Analytics. Many marketing strategies will employ these modes of promotion, and analysts will need to effectively measure their performance against the campaign KPIs.

How can I measure marketing analyst soft skills?

Marketing analysts' soft skills can be measured through the range of soft skills test questions the Test Candidates platform offers. The marketing analyst test can be tailored to include additional soft skills you wish to evaluate, including time management, teamwork and interpersonal skills.

Can I see what the test is like?

Yes, of course. You can try the test for free by signing up for a free trial.

Are these tests available in my plan?

We have a range of plans available. The difference between the plans is the number of test attempts permitted, not the type of tests. All our plans include our full test suite comprising all tests and all levels.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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