Market Research Test

When looking to fill a role that involves market research, it's important to make sure that the candidate has the skills necessary to do the job. A market research skills test can help ensure that the candidate is a good fit for the position.

  • What is a market research skills test?

    The market research skills test assesses whether an individual has the necessary skills and aptitudes to be an effective market researcher. The test comprises timed multiple-choice and scenario questions that evaluate skills such as numerical and analytical skills and an individual's communication skills.

    The test is commonly used in the early stages of the recruitment process enabling recruiters to filter down an applicant pool to only those candidates that demonstrate the required skill set needed for the role. The test is also easy to administer and provides a cost-effective way to identify the most suitable candidates for a market research position.

    Using the market research test ensures that your recruitment process is objective, leading to data-driven decisions based on an individual's proficiencies in the skills needed to be a successful market researcher.

Jump to a section on this page:

  1. What is a market research skills test?
  2. What are the benefits of using the market research skills test for pre-screening?
  3. How our test measures market research skills
  4. Market Research Test FAQs

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • What are the benefits of using the market research skills test for pre-screening?

    Market researcher's role is focused on qualitative and quantitative research into markets, reviewing data, and analyzing this information to identify or predict future trends.

    The role requires individuals to have well-developed analytical skills, logical reasoning, and the ability to problem-solve. Communication skills, teamwork, and attention to detail are also skills that are essential for a market researcher to be successful in their role.

    These skills are challenging to assess through a CV review or interview. When recruiting for market researchers, you want to be sure that the people you recruit have the right skill set at the level needed to succeed and make a difference to the organization. The challenge of practically evaluating an individual's skill set can be overcome using the market research skills test.

    The test results provide data that enable recruiters to gain a deeper insight into the skills an individual is proficient in as relevant to those needed to be a market researcher.

    Candidates that attain high scores on the test demonstrate proficiency in skills such as analytical thinking and attention to detail and are likely to succeed in the role. Those achieving scores below the benchmark can be eliminated from the process.

    The market research test provides an objective and cost-effective way to streamline the recruitment process, ensuring those who progress to the later stages of the application process have the desired skill set for the role. The market research skills test can also be used when recruiting for roles such as:

More Job Skills Tests

How our test measures market research skills

Test questions are designed to assess industry-specific technical skills, soft skills, aptitude and suitable personality dimensions. Our data-driven approach provides results that enable you to determine how suited is a candidate for the role.

Depending on the type of question, the format of the test may vary. Multiple-choice questions are used to measure aptitude, technical skills and soft skills, while agreement on a Likert scale assesses suitable personality dimensions. Skills tests ensure that candidates are being evaluated in a precise and impartial manner, their results demonstrating the true knowledge and potential of each test taker.

The characteristics required to become a market researcher were determined by looking at the skills and abilities listed in the US Department of Labor’s O*NET database, which collects data from professionals in various fields.

O*NET is the largest database of its kind, providing detailed information about occupations and the requirements for each role.

Our team of I/O psychologists and psychometrics worked closely with subject-matter experts to create an extensive question bank that can be used to test multiple candidates. We also conducted rigorous field testing with a representative sample of candidates to ensure that the questions were reliable and valid.

Test scores are averaged together to give an overall score. The average score is compared to other candidates' scores to ensure there is no bias toward certain candidates.

Our market research test is constantly updated and optimized to ensure the best experience and results.

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Validated

Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd

Market Research Test FAQs

What skills are necessary for market research?

The skills needed to be successful in market research include analytical skills such as logical and numerical reasoning, attention to detail, and time management. Market researchers need communication, decision making, and teamwork skills to obtain the necessary information that will aid in their research and recommendations.

When in the recruitment process should I use this test?

The market research skills test is most effective when used in the earlier stages of the recruitment process. The test can easily be administered to candidates and completed in their own time, meaning it is a cost-effective way to pre-screen candidates against the skills needed to be an effective market researcher.

Can I see what the test is like?

Yes, of course. You can try the test for free by signing up for a free trial.

Are these tests available in my plan?

We have a range of plans available. The difference between the plans is the number of test attempts permitted, not the type of tests. All our plans include our full test suite comprising all tests and all levels.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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