Email Marketing Test

When looking to fill an email marketing position, it's important to make sure that the candidate has the skills necessary to do the job. An email marketing skills test can help ensure that the candidate is a good fit for the position.

  • What is an email marketing skills test?

    An email marketing skills test evaluates whether an individual has the skills and attributes needed to be an effective email marketing specialist.

    The test is commonly used in the early stages of the recruitment process, enabling recruiters to filter down their applicant pool to only those with the necessary skills for the role.

    The email marketing skills test comprises situational and multiple-choice questions that evaluate an individuals' ability to be effective in the role. Aptitudes such as analytical thinking and logical reasoning are assessed, along with skills such as time management and decision making.

    The results of the test can be used to give recruiters a better understanding of a candidate's skill set as relevant to that required to be an email marketing specialist. Using the test in this way ensures that the recruitment process is objective and cost-effective, leading to hiring the most suitable candidates for the role.

Jump to a section on this page:

  1. What is an email marketing skills test?
  2. What are the benefits of using the email marketing skills test for pre-screening?
  3. How our test measures email marketing skills
  4. Email Marketing Test FAQs

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • What are the benefits of using the email marketing skills test for pre-screening?

    Email marketing specialists are part of a marketing team focusing on the digital aspect of an organization's marketing strategy. Their role centers on working with the marketing manager to design and implement an email marketing strategy, analyzing results, and using these to tailor any follow-up email marketing campaigns.

    The role is integral to the success of an organization's marketing efforts. Given this, it is essential to recruit people with the right skill set for the role, to add value and contribute to an organization's growth.

    The skills needed in email marketing include analytical and logical thinking, adaptability and decision-making, all skills that can be tricky to evaluate from a CV or interview.

    The email marketing test provides a practical way to assess individuals against the skills needed for the role. The test results can be used to better understand an individual's proficiency in the skills, as well as compare candidates' skill levels.

    This comparative data enables recruiters to make data-driven decisions on which candidates are most suitable for the role and able to use their skills to drive the organization's marketing efforts forward.

    As many other roles also share the skills needed by an email marketer, the test can be used to recruit for:

More Job Skills Tests

How our test measures email marketing skills

Test questions are designed to assess industry-specific technical skills, soft skills, aptitude and suitable personality dimensions. Our data-driven approach provides results that enable you to determine how suited is a candidate for the role.

Depending on the type of question, the format of the test may vary. Multiple-choice questions are used to measure aptitude, technical skills and soft skills, while agreement on a Likert scale assesses suitable personality dimensions. Skills tests ensure that candidates are being evaluated in a precise and impartial manner, their results demonstrating the true knowledge and potential of each test taker.

The characteristics required to be an email marketer were determined by looking at the skills and abilities listed in the US Department of Labor’s O*NET database, which collects data from professionals in various fields.

O*NET is the largest database of its kind, providing detailed information about occupations and the requirements for each role.

Our team of I/O psychologists and psychometrics worked closely with subject-matter experts to create an extensive question bank that can be used to test multiple candidates. We also conducted rigorous field testing with a representative sample of candidates to ensure that the questions were reliable and valid.

Test scores are averaged together to give an overall score. The average score is compared to other candidates' scores to ensure there is no bias toward certain candidates.

Our email marketing test is constantly updated and optimized to ensure the best experience and results.

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Validated

Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd

Email Marketing Test FAQs

What skills are needed for efficient email marketing?

Efficient email marketing requires strong analytical skills such as logical thinking and decision-making. These skills enable email marketers to analyze results from marketing campaigns, using the data to amend future marketing campaigns. Communication and teamwork skills are also essential.

What email marketing tools should a candidate know how to use?

Organizations use a variety of marketing tools when it comes to digital marketing. Email marketing specialists need to be proficient in several most commonly used tools, such as Mailchimp, HubSpot, Microsoft PowerPoint and Adobe. Working knowledge of Microsoft Excel is also needed when analyzing results from email campaigns.

Can I see what the test is like?

Yes, of course. You can try the test for free by signing up for a free trial.

Are these tests available in my plan?

We have a range of plans available. The difference between the plans is the number of test attempts permitted, not the type of tests. All our plans include our full test suite comprising all tests and all levels.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

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