Marketing Test

Marketing is a broad industry, covering many different types of roles - and recruiting the right person for a marketing role means looking for more than just qualifications and experience. Marketers need a range of skills and competencies to be successful, and using tests is a great way to find the right people fast.

  • About the marketing test

    The marketing test is designed to be used early in the recruitment process when looking for someone to come into a marketing department, and it works as an effective way to further filter candidates who have shown that they have the required qualifications and experience through their CV or the application form.

    The marketing test is a short and simple range of assessments that is aimed at evaluating the skills, aptitudes, and competencies that are needed for success in the industry. It can be sent to a large number of applicants at the same time, and the results can be used as reliable and quantifiable unbiased data to choose the right people to take further in the recruitment process.

    Marketers need a range of skills, from excellent communication and interpersonal abilities to creativity and research skills. With the marketing test, recruiters can get a real feel for what the candidates are capable of thanks to the answers they give on the assessment, and because every candidate answers the same questions in the same way, the results are unbiased and relevant for the role.

Jump to a section on this page:

  1. About the marketing test
  2. Benefits of the marketing test
  3. Recommended tests for assessing marketing skills
  4. Marketing Test FAQs

Identify the best candidates and hire faster

Our pre-employment tests let you drill down to the best candidates at the click of a button.

  • Find those candidates who will excel in the role.

    Select the assessments that match the skills or behaviours for the position. You can test for software or coding competency, soft skills like teamwork, or personality traits, to be sure those who pass have high potential.

  • Reduce costs and time.

    No more laborious sifting of resumes or cover letters. Pick your ideal assessment mix, invite your applicants to take them, see the results in your dashboard. Get to the interview stage fast.

  • Eliminate bias.

    All your candidates take the assessments on a level playing field. Only their results determine whether they get shortlisted.

  • Benefits of the marketing test

    When you are recruiting for a marketing role, you might have specific qualifications and experience that you require - and this can be set as a prerequisite that is screened for in the application form or CV.

    The Chartered Institute of Marketing offers some professional qualifications in both Marketing and Digital Marketing, and many universities around the world offer both degrees and postgraduate qualifications in different types of marketing, so recruiters will know that the candidates they take through have the education and theoretical knowledge that you need.

    However, when there are a large number of similarly qualified candidates, narrowing down the pool can be a lengthy process when you are relying on methods like telephone interviews - and that is why pre-employment testing is an important addition to the recruitment process.

    Recruiters can send the same tests to all the candidates, and every applicant has the same opportunity to demonstrate that they have the right knowledge and skills - and they can apply that knowledge and those skills in the workplace. The candidates can take the assessments when it suits them at home, and the results are immediately available to the recruitment team, making the decisions on who to take forward much more simple.

    The marketing test is suitable for a number of roles in the industry, including:

More Industry Tests

Using assessments that are focusing on the necessary aptitudes and soft skills that are essential for a marketing role will help recruiters to find the right people to take forward to interviews, and some of the tests that could be useful are below.

Verbal reasoning test

Understanding written information - and making logical and reasoned decisions based on it - is an important part of the marketing role, and the verbal reasoning assessment is a great way to evaluate a candidate on their knowledge of formal and business language.

In the verbal reasoning test, a candidate is given a passage of text about something in particular, usually written formally. Following the passage is a statement, and the candidate must decide whether the statement is true based on the information in the passage.

To be successful in the assessment, the candidate needs to quickly read, understand and analyze the information that is provided, and use only that information to choose from the multiple-choice options (true, false, or not enough information to say).

Google Analytics test

Good marketing needs good research - not only on what a customer wants and needs, but also what competitors are doing, so that they know what is working. There are tools available to make digital marketing research easier, and these include Google Analytics.

The Google Analytics test is a multiple-choice assessment that asks questions based on the everyday use of the software. To be successful, candidates need to be able to demonstrate that they can use the program to perform searches and complete other functions.

Recruiters will be able to see from the results which candidates are proficient in Google Analytics - those that score the highest will be comfortable using it to help create and adjust digital marketing strategies.

Error checking test

Details are important in any campaign, and while it is normal for mistakes to be made it can be a real problem if they aren't picked up and corrected before any information goes out to customers or potential leads. Attention to detail is an important skill to evaluate in candidates.

The error checking test is a simple assessment that involves lots of data that appears to be identical, and the candidate needs to spot the differences or potential errors that are included. The data might include things like names, addresses, and telephone numbers, or lists of products, for example.

Teamwork test

Teamwork is essential in modern workplaces. Marketers tend to work as part of a wider team, with input and collaboration with other departments throughout the business - so teamwork skills are something that should be tested when you are looking for a new marketing employee.

The teamwork test is based on fictional work scenarios that the candidate might face in the workplace. Each scenario is described to include some sort of problem, and the candidate needs to choose from a selection of possible courses of action to solve the problem.

Most of the answers could be considered useful to solving the problem, but the one that the candidate chooses will demonstrate to the recruiters what type of team player they are.

Time management test

There are a lot of different tasks that a marketer is responsible for, and they need to be effective at managing their time so that everything can get done properly and tasks are completed and delivered on time.

In the time management test, the candidate will be presented with different work-based scenarios that they have to solve using multi-tasking and time management strategies. There are multiple-choice options for courses of action to take, and the one that they choose will demonstrate the way they like to deal with problems.

Try for free

Validated

Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

  • Assessments

    A full suite of assessments

    Our platform comes with 12 tests across both foundation and advanced levels so they’re suitable for everyone. Including aptitude, behavioural and personality tests, you’ll have a full range of tests to help you find the candidates you’re seeking.

  • Analytics

    An array of candidate metrics

    For each of your candidates, you’ll be given a comprehensive report. Included will be all the metrics you need to build a detailed picture of each candidate and ensure you’re making the right hiring decisions.

“The platform is so simple to use. I had used competitor providers for over six years and will never go back. Fast, efficient and friendly!”
Greg Chambers, HR Business Partner, Littlefish Ltd
Greg Chambers, HR Business Partner, Littlefish Ltd

Marketing Test FAQs

Why is it difficult to hire in the marketing industry?

Marketing is a growing industry, and there are so many specialisms within it that it is becoming more difficult to find talented marketers who can offer the exact service that you need. While qualifications help, it is the soft skills and aptitudes as well as the application of knowledge that leads to success in the role.

What is the difficulty level of the marketing test?

The marketing test is difficult - not necessarily in terms of content, but the pressure that is created when candidates are put under test conditions. The test needs to be challenging enough to be useful as a tool for filtering out candidates who are not suitable, but the candidates who have the skills, aptitudes, and competencies should be able to complete it comfortably.

What is the price of the marketing test?

We offer a range of monthly and annual plans to meet your organization’s unique needs. Every plan includes our complete test suite covering all tests and all levels of difficulty. The only difference is the number of test attempts allowed.

Can I try out the test for free?

Yes, simply sign up (no credit card is required) and we’ll give you unlimited access for 7 seven days. Create as many jobs and test as many candidates as you want; you won’t be charged a penny.

“An unbeatable service, impressive platform and fantastic value for money.”
Laurence Fishman, Partner, NLPCA
Laurence Fishman, Partner, NLPCA

Ready to try Test Candidates?

Compare your next great hires today

Try for free